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The Visionary Who Forced Madison Avenue to Take Black Buying Power Seriously
Picture America in 1970. Corporate boardrooms were almost entirely white and male. Major advertisers on Madison Avenue—the nerve center of U.S. marketing—saw the “general market” as code for white consumers. Black households, though representing billions of dollars in purchasing power, were either ignored or caricatured. Into that landscape stepped Earl G. Graves Sr. Brooklyn-born to…
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Keep the grass closest to you – Green
Have you ever noticed that many times the grass immediately surrounding a sprinkler head is brown? Laurie Beth Jones calls this the Sprinkler Phenomenon of Management. So much energy and drive is going to the outer reaches of the yard that the grass closes to the source of the water is left dry. We often…
Clarity BEFORE Execution. Structure BEFORE Speed
High-stakes decisions deserve disciplined thinking
You don’t need to move faster.
You need to reduce unnecessary risk.
When your decision affects income, reputation, or stability,
pause with structure before you act.
Giselle Hudson | Pre-Decision Advisory for Leaders Under Pressure 