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The Visionary Who Forced Madison Avenue to Take Black Buying Power Seriously
Picture America in 1970. Corporate boardrooms were almost entirely white and male. Major advertisers on Madison Avenue—the nerve center of U.S. marketing—saw the “general market” as code for white consumers. Black households, though representing billions of dollars in purchasing power, were either ignored or caricatured. Into that landscape stepped Earl G. Graves Sr. Brooklyn-born to…
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How do you choose a teacher or coach?
Most of us who train never believed it possible to do the things we now do. But we trusted the teacher who told us we could do it if we would just try. And the teacher was right. jennifer lawler In July of 2011 Seth Godin wrote a piece called the arrogance of willful ignorance.…
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Get your business abuzz with a buzz piece
Any business owner, who has had more than ten minutes of conversation with me, knows that I usually suggest they create a special report or something free and dowloadable on their Web sites so customers can give their name and email in exchange for this information. Surprisingly no one has taken my advice. I have…
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“Oh so you’re freelancing…”
When I first decided that I would go into business for myself I started off handling print projects for clients. It was a natural progression as my last job was with a print company – and I knew print well. Then I expanded and started providing solutions for marketing and advertising. I also provided in…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 