digital-marketing – Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions

Clarity BEFORE Execution. Structure BEFORE Speed

If you could better understand one thing about your business right now….

Most costly decisions begin with
an inaccurate understanding of the situation.

I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.

Tag: digital-marketing

Can you rely on the business you’ve built?

You’ve probably seen that old team-building exercise — where one person stands with their back to the team. They are told to fall backwards and trust that their team will catch them. It’s an exercise in trust. Can you do that with your business? Can you lean back, take your foot off the gas for…

Giselle

July 14, 2025

⚙️ Sensemaking in organizations

Alignment, building trust, business, digital-marketing, excuses are useless, goal alignment, habits, letting go, marketing, mental health, navigating growth, personal growth, plans, scaling your business, strategy, systems and process, trust in business
Are you irreplaceable?

I was never a fan of mass marketing or advertising. I always felt that the more we could customize messages to our potential clients the better we would do. I loved the advent of one to one marketing and the evolution of customizing digital print. It meant you could send a letter with someone’s name…

Giselle

July 11, 2025

⚙️ Sensemaking in organizations, 🔄 Client Systems, Strategic Sensemaking

advertising, business, clarity, Content Marketing, digital-marketing, gaping void, influencers, marketing, messaging, results, sales, Social Media
Can you be creative while fighting the clock?

When creativity is under the gun, it usually ends up getting killed. Although time pressure may drive people to work more and get more done, and may even make them feel more creative, it actually causes them, in general, to think less creatively. Teresa M. Amabile, Constance Noonan Hadley, and Steven J. Kramer – Harvard Business Review This is…

Giselle

March 17, 2024

Strategic Sensemaking

advertising greats, ai, business, Caples, communications, consultant, coypwriting, creatives, creativity, digital-marketing, getting customers, graphic design, marketing, Ogilvy, PR, PT Barnum, public relations, sales, selling, Social Media, strategy, Wunderman
How many clients does your expertise-based service business need?

Many answering this might say “a lot!” We need a lot of clients for our expertise based service business. Getting clients is often viewed as a goal in and of itself. We need to get more clients. But more in the context of goal achievement is not very specific. To arrive at a number we…

Giselle

February 19, 2024

Strategic Sensemaking

client acquisition, clients, digital-marketing, freelancing, get clear, goal setting, money, Packaging your Expertise, pricing your services, revenue goals, undercharging, well-paid expert

Tag: digital-marketing

Can you rely on the business you’ve built?

Are you irreplaceable?

Can you be creative while fighting the clock?

How many clients does your expertise-based service business need?