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Clarity BEFORE Execution. Structure BEFORE Speed

If you could better understand one thing about your business right now….

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Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions
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Most costly decisions begin with
an inaccurate understanding of the situation.

I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.

Tag: messaging

  • The Referral Process Starts Way Before the Client Buys Anything

    Most people think referrals are the cherry on top of a great client experience — something you ask for once the deal is done and the client is satisfied. But referrals don’t begin after the sale. They begin way before the client buys anything — in the very first moments of getting to know you.…

    Giselle

    August 21, 2025
    ⚙️ Sensemaking in organizations, 🔄 Client Systems, Strategic Sensemaking
    clarify, clarify before you amplify, clarity, client journey, communication, John jantsch, Marcus Aurelius, marketing, messaging, referrals, retention, systems, The ultimate marketing engine
  • Are you irreplaceable?

    I was never a fan of mass marketing or advertising. I always felt that the more we could customize messages to our potential clients the better we would do. I loved the advent of one to one marketing and the evolution of customizing digital print. It meant you could send a letter with someone’s name…

    Giselle

    July 11, 2025
    ⚙️ Sensemaking in organizations, 🔄 Client Systems, Strategic Sensemaking
    advertising, business, clarity, Content Marketing, digital-marketing, gaping void, influencers, marketing, messaging, results, sales, Social Media
  • How to make a difference tapping into your wisdom

    Let’s kick off with a definition of wisdom according to the Cambridge English DIctionary: wisdom. noun [ U ] /ˈwɪz·dəm/ the ability to make good judgments based on what you have learned from your experience, or the knowledge and understanding that gives you this ability. According to some scholars, (Jeste & Vahia, 2008), there are three…

    Giselle

    September 5, 2023
    Strategic Sensemaking
    authenticity, Being vulnerable, Chirs Do, creating impact, messaging, tapping into your wisdom, using shadow words, what makes you unique, your mess is your message
  • what is the great win for you in choosing your own path?

    This is the one topic that I will probably speak on for the rest of my life. You need to be you AND you need to choose the path that brings the best of who you are and allows you to deliver your snizzle snazzle shit to those who need you the most. To do…

    Giselle

    February 17, 2022
    Strategic Sensemaking
    Austin L Church, Choosing your own path, getting found, messaging, playbook, playing for KEAPPS, positioning, success
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