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Trust is a Process, not a Pitch
One of the many distortions inside organizations under pressure is the way trust gets compressed into a moment. Somewhere along the way, leaders begin to believe that trust lives inside the sales conversation itself… inside the presentation, the proposal, the pitch. If the story is compelling enough, if the value is articulated clearly enough, if…
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The Rise, Stumble, and Possible Return of Uncle Nearest Whiskey
There are brands — and then there are movements. Uncle Nearest whiskey is both. Born in 2016, it carried the name of Nathan “Nearest” Green, the enslaved Black distiller who taught Jack Daniel the craft of Tennessee whiskey. For more than a century, Green’s role was erased from whiskey history. Then came Fawn Weaver, a…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 