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You Can’t Deliver Meaning When You’re Chasing Attention
There’s a dangerous shift happening in how we create, speak, and show up.It’s subtle — almost noble at first. We call it “building visibility.” We say we’re “being consistent.” But if you peel back the layers, most of us are really just trying to be seen — at any cost. We’ve mistaken attention for connection.…
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How Do You Keep Your ‘Music’ Playing?
This is not an article about the music industry in Trinidad and Tobago although music will be mentioned a number of times. It’s not about the song by James Ingram either but I will make reference to the lyrics. It is, though, about you and me, our talents, our strengths, the promotion of the two…
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A quote to make you go hmmmmmmmmm
Owen Laughlin said: “Money never starts an idea. It is always the idea that starts the money.” Yet don’t we almost ALWAYS think: it takes money to make money? I meet people every single day who share great ideas but are too afraid to go out into the Universal Laboratory and test to see if…
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Get your business abuzz with a buzz piece
Any business owner, who has had more than ten minutes of conversation with me, knows that I usually suggest they create a special report or something free and dowloadable on their Web sites so customers can give their name and email in exchange for this information. Surprisingly no one has taken my advice. I have…
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Are you making the best use of everything you know?
Our knowledge – everything we carry around in our heads – we take for granted. Whenever I share with professionals…”have you ever thought about putting that together as a report?” or “that would make an indispensable little e-book that you could easily sell for $19,” I get in return double rolled eyes and the response,…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 