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How to Reverse Engineer your Perfect Customer Profile
If you’re a service provider struggling to define your perfect customer—don’t start with demographics. Start with YOU and how you’re wired to deliver value. I use two tools to get radically clear on this: Both give you deep insight into why you do what you do, how you work best, and what others can consistently…
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Ready to Scale? The One Question Every Business Owner and Executive Leader Needs to Ask First
I left the Edge Leadership session feeling grateful. So much wisdom was shared. Diverse perspectives. Hard-won insights. Useful reminders about how we lead, what leadership demands, and where our work needs to go next. There were a few questions after Vusi Thembekwayo’s keynote, and he responded like the coach that he is—with more questions. Questions…
Alignment, Bob Lutz, business, business performance, clarify before you amplify, coaching questions, customer knowledge, Earl Nightingale, Edge Leadership, frameworks, General Motors, leadership, metrics, people-potential, personal growth, personal-development, profits, questions, roles, self-improvement, strategic clarity, strategy, systems, Vusi Thembekwayo -
Edge Leadership Series Reflection: Scaling Starts with Belief
Last evening, I attended the Edge Leadership Series under the theme “From Local to Global: The Blueprint for Scaling.” The keynote was delivered by the electrifying Vusi Thembekwayo, elite coach and founder of the School of Scale, and followed by a powerhouse panel featuring: As I sat there listening, one insight underscored everything: Scaling isn’t…
bankruptcy, belief, business, clarity, coaching, culture, desire, economics, entrepreneurship, global marketing, growth hack framework, habit, identity, image, Pan-Africanism, personal growth, personal-development, politics, Scaling Business, startups, strategic, strategy, The Edge Leadership Series, trend, Vusi Thembekwayo -
What do you want?
What is the life and business that you want? And what is it going to take to get that. I tell business owners all the time: we spend tons on house plans and designing our homes down to the last detail. Our businesses? Not so much. What does designing your ideal business look like? I…
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Can you rely on the business you’ve built?
You’ve probably seen that old team-building exercise — where one person stands with their back to the team. They are told to fall backwards and trust that their team will catch them. It’s an exercise in trust. Can you do that with your business? Can you lean back, take your foot off the gas for…
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The money is in the clarity, not the complexity
It’s easy, we’ve been told: Except real life doesn’t work that way. Most goal-setting models are built, as if for machines, not people, with the following assumptions: But here’s the reality: Setting and achieving goals is not ever clean, because the transformation required, to adopt new behaviours, influence mindset, and maintain focus despite distraction, is…
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Competency without alignment = Burnout
You have the vision, the framework, your plan of action. You design a roadmap for execution and you determine criteria for measuring impact. This is clear, crisp and linear. Yet things still fall apart. Some say competency might be the missing link; but I’d argue that competency without alignment just leads to burnout! In my…
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Are You Learning or Just Memorizing?
If you’ve ever attended a business seminar, read a book on marketing, or listened to a podcast on scaling your revenue, you’ve probably walked away thinking, That makes so much sense! But here’s the real question: Has it actually changed how you run your business? There’s a difference between memorizing and learning—and that difference shows…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 