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When you pay with yourself, is the trade-off worth it?
Have you been sacrificing your energy, health, dreams, or even your sense of self to gain external rewards—like financial security, societal approval, or meeting obligations that don’t align with your purpose? Today, a colleague and I discussed how easily we equate money with success. The assumption? More money means greater success, fulfillment, and character. But…
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How do we escape what we’ve been told and taught, sold and bought?
I was leaning into a recurring feeling today. It’s a regular visitor this feeling…and it’s never good. It surfaces thoughts of unworthiness and inadequacy; feeling less than and incapable. And then it occurred to me that this feeling is in fact a habit. It arrives right on time, almost every day, just before I start…
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If you don’t have this, your business is as good as dead!
Recently I spoke about the importance of understanding what our customers need along each step of their buying journey. Customers need to KNOW, LIKE and TRUST you BEFORE they buy from you. This happens, sometimes subconsciously, other times their decisions are conscious ones – either way, this needs to happen FIRST. In the late eighties,…
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Stop being an impostor and start letting the world see the real you
Is it possible for a Nobel Laureate to feel like a fraud? I have written 11 books, but each time I think, ‘uh oh, they’re going to find out now. MAYA ANGELOU Once you put yourself “out there” you can be sure that impostor syndrome is going to be accompanying you on that journey. It…
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How can you build a thriving, profitable business by giving first?
I’m sure you’re no different: you hate to sell. Perhaps you’re in the minority and love it, but I am yet to meet a business owner who told me that they love sales. However it’s necessary. It is the only source of funds. Nothing happens unless you sell something. Yet sales and marketing never get…
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Are you an Expert?
In the world of work someone is called an expert if: Or expert status is measured by the number of clients you have. The more clients – the greater your expert status! The dictionary definition talks about knowledge and skill, so you might be called an expert if: I prefer to use the definition from…
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Have a cushion without having to compromise
I was chatting with a long-time friend about this today. We were talking about clients who don’t pay on time and those clients who love to haggle on price and tell you the value of your offering. I’ve had clients ignore my terms and pay me whenever. This usually from larger companies versus smaller outfits.…
Clarity BEFORE Execution. Structure BEFORE Speed
When the stakes are high, DON’T MOVE without CLARITY
You don’t need to move faster.
You need to reduce unnecessary risk.
When your decision affects income, reputation, or stability,
pause with structure before you act.
Giselle Hudson | Business Diagnostic Specialist | Clarity before high-stakes decisions 