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Clarity BEFORE Execution. Structure BEFORE Speed

If you could better understand one thing about your business right now….

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Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions
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Most costly decisions begin with
an inaccurate understanding of the situation.

I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.

Category: Strategic Sensemaking

  • There are more unsolved problems today than ever before…

    And this despite the numerous books, lectures, programs, TikTok and YouTube videos being produced in the “How to” genre. This also means that there are numerous opportunities for solo professionals, consultants and larger service based organizations to provide solutions for these problems that still exist. Don’t get confused into thinking that in your particular area,…

    Giselle

    December 29, 2023
    Strategic Sensemaking
    business strategy, business structure, business success, clarity, how to books, how to genre, solving problems, strategy, tiktok videos, youtube videos
  • How to find joy and life in your life…daily

    At one point on my journey, I spoke a lot about ‘finding ones voice’. It was an important conversation to have because I found myself so often dialing back, and not fully expressing how I felt. This occurred in many situations. Some serious, others casual, but regardless of the situation, what I was fully aware…

    Giselle

    December 22, 2023
    Strategic Sensemaking
    Alice Schroeder, choosing joy, comparison is the thief of joy, inner scorecard, self worth, The Snowball, Warren Buffett
  • How do we escape what we’ve been told and taught, sold and bought?

    I was leaning into a recurring feeling today. It’s a regular visitor this feeling…and it’s never good. It surfaces thoughts of unworthiness and inadequacy; feeling less than and incapable. And then it occurred to me that this feeling is in fact a habit. It arrives right on time, almost every day, just before I start…

    Giselle

    November 23, 2023
    Strategic Sensemaking
    beliefs, habits, imagination, lies, mental systems, subconscious mind, truths, well-paid professional, willpower
  • If you don’t have this, your business is as good as dead!

    Recently I spoke about the importance of understanding what our customers need along each step of their buying journey. Customers need to KNOW, LIKE and TRUST you BEFORE they buy from you. This happens, sometimes subconsciously, other times their decisions are conscious ones – either way, this needs to happen FIRST. In the late eighties,…

    Giselle

    November 22, 2023
    Strategic Sensemaking
    All the light we cannot see, Anthony Doerr, be yourself, being YOU, destiny, know yourself, light, like yourself, purpose, trust yourself, well-paid professional
  • Stop treating customers as if they were one-dimensional

    The headline in a September 28th article in the Economist reads: Customer service is getting worse—and so are customers The opening paragraph of this article written by Schumpeter (here is an explanation about how this column got its name) addresses both the provision of service, and those receiving it. Rare is the company today that…

    Giselle

    November 17, 2023
    Strategic Sensemaking
    buying behaviours, customer rage, customer service, customer service training, getting customers, sales, selling, the customer journey, what customer service is not
  • Who you are is so much more than one personality test!

    I have been fascinated my entire life, by what makes us who we are and how does that affect our life experience? I am doing a sign language class at the Cascade School for the Deaf. Yesterday I shared an observation with my teacher: signing wasn’t just about knowing what sign represents which word. If…

    Giselle

    November 8, 2023
    Strategic Sensemaking
    career professionals, clarity, commitment, courage, entrepreneurs, non profit leaders, personality quizzes, personality tests, solo professional
  • Resting on past glories? You’re only a success in the moment of the successful act.

    Every breath I take is a new me GAUTAMA BUDDHA Studying hard for an A in math, doesn’t make you an A student forever. This is easy for us to understand intellectually, yet in our daily lives, we either want our successes to last OR feel that our past mistakes are irrevocable – we become…

    Giselle

    October 23, 2023
    Strategic Sensemaking
    Buddha, coaching, failure, living in the moment, losing, Marshall Goldsmith, NBA, Phil Jackson, success, The Every Breath Paradigm, the power of now, winning
  • What’s your favourite excuse? Mine – “I don’t have time…”

    I had a boss who taught me this: Never enough time to do it right. Always enough time to do it over. This in a nutshell, describes the shortcut. The time we spend looking for shortcuts, could be invested in the deep dive we need to make into those things that fuel and drive our…

    Giselle

    October 20, 2023
    Strategic Sensemaking
    be who you are, economic empowerment, fear, MCODE, personal power, President Roosevelt, prosper, self-reliance, unique ability
  • Don’t give guidance, unless it is based on your knowledge & experience

    There are three excuses we love using to avoid preparing methodically and thoroughly: I want to focus specifically on the third excuse: I KNOW HOW TO DO THIS. Years ago, when I was involved with AMWAY, I heard a speaker share the following: To know and not to do, is not to know In other…

    Giselle

    October 18, 2023
    Strategic Sensemaking
    Abraham Lincoln, excuses are useless, knowing versus doing, practice, preparation, prepare
  • Don’t go it alone: trust, let go and welcome the unknown

    When the student is ready, the teacher appears and she usually walks into a class already in session. Today I was contemplating my need for certainty and where that often leads me. I think that’s why I love rituals so much. Just knowing what is going to happen tomorrow morning…what will happen first, second and…

    Giselle

    October 17, 2023
    Strategic Sensemaking
    Dan Rockwell, Leadership Freak, Peter Drucker, purposeful abandonment, rituals, routines, uncertainty
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