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Clarity BEFORE Execution. Structure BEFORE Speed

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Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions
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Most costly decisions begin with
an inaccurate understanding of the situation.

I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.

Category: Strategic Sensemaking

  • Don’t grow too comfortable with the knowledge you have

    Our entire education system is set up with an end in mind: to pass a test following a period of learning, well cramming in most instances; getting our answers right and then moving into the job of our dreams, where we get to use this knowledge we’ve amassed over the years as an indication of…

    Giselle

    March 7, 2024
    Strategic Sensemaking
    creative thinking, creativity, dreams, failure, goals, knowledge, leadership, learning, self-worth, stagnant leaders, success, value, worth
  • How many clients does your expertise-based service business need?

    Many answering this might say “a lot!” We need a lot of clients for our expertise based service business. Getting clients is often viewed as a goal in and of itself. We need to get more clients. But more in the context of goal achievement is not very specific. To arrive at a number we…

    Giselle

    February 19, 2024
    Strategic Sensemaking
    client acquisition, clients, digital-marketing, freelancing, get clear, goal setting, money, Packaging your Expertise, pricing your services, revenue goals, undercharging, well-paid expert
  • Vision is never given the seriousness it deserves

    The Bible tells us that without a vision people perish. When it comes to goals of any kind, we are asked to create a compelling vision before we set our goals, yet in many cases, we don’t put in the necessary effort – perhaps because we look at it as something simple. I want a…

    Giselle

    February 9, 2024
    Strategic Sensemaking
    compelling vision, goal setting, goals, manifestation, strategic actions, strategy, vision, vision-board
  • I’m not for everyone. Neither are you!

    Today’s title is from a book, written by David Leddick. It’s an advice book on life, style and fashion. In the book’s description he underscores that you need to make it your top priority to dig deep and find your own style and express it as freely as you would a work of art. As…

    Giselle

    January 31, 2024
    Strategic Sensemaking
    authenticity, confidence, conforming, David Leddick, expertise, expertise-based services, getting to know who you are, trust, unique ability, well-paid expert
  • Don’t ignore the one real power that you actually possess

    Become who you are by learning who you are PINDAR – Greek Poet Pindar wrote this more than 2600 years ago yet it is applicable, more so now than ever before. Sadly, some people never become who they are because they don’t believe in themselves. They will happily believe everyone else and doubt their own…

    Giselle

    January 30, 2024
    Strategic Sensemaking
    Earl Nightingale, expertise, expertise-based business, get you, introspection, know who you are, lead the field, understand yourself, well-paid expert, your uniqueness
  • Is it time to renew our search for excellence?

    In 1982 Tom Peters and Robert Waterman wrote the seminal management book ‘In Search of Excellence’ – which remains to this day, a bestseller and has been called The “Greatest Business Book of All Time” (Bloomsbury UK). Based on a study of forty-three of America’s best-run companies from a diverse array of business sectors, In Search…

    Giselle

    January 15, 2024
    Strategic Sensemaking
    excellence vs purpose, In Search of Excellence, people first, standards, Tom Peters, Tom Peters’ Compact Guide to Excellence
  • How will you share your wisdom today?

    An Instagram post from Chris Do sparked my interest to research Director Quentin Tarantino. Chris said: I saw a quote by @tarantinoxx that said “I’m making movies for me. Everybody else is invited.” Such a powerful concept from a truly unique voice in cinema. Then he went on to ask: Who are you making content for? In the endless…

    Giselle

    January 12, 2024
    Strategic Sensemaking
    book-reviews, Chris Do, content, David C. Baker, film, insight, knowledge, marketing, movies, Quentin Tarantino, reviews, sharing wisdom, success, wisdom
  • It won’t happen overnight…

    I saw this today on a friend’s wall on Facebook: It won’t happen overnight, but if you quit, it won’t happen at all UNKNOWN Sometimes it can be so damn difficult to continue especially if life seems to constantly knock you down. And by knock you down, I mean, not giving us what we want,…

    Giselle

    January 11, 2024
    Strategic Sensemaking
    courage, faith, Howard Whitman, innate ability, quitting, Sally Jenkins, self actualization, self realization, success, The Right Call
  • In the face of endless options, is second-guessing a side effect?

    Last night I watched a documentary called ‘Finding Big Country’. In the film, Vancouver-based filmmaker and Grizzlies superfan Kat Jayme makes it her mission to track down the Vancouver sports legend Bryant ‘Big Country’ Reeves, 17 years after he leaves town. Kathleen Jayme grew up idolizing and watching the Vancouver Grizzlies. Her favourite player was the…

    Giselle

    January 10, 2024
    Strategic Sensemaking
    basketball, Bryant Reeves, confidence, documentary, failing, insecurity, Kat Jayme, second guessing, success, Vancouver Grizzlies
  • Free must always be perceived as valuable to your customers

    I say “yes” to tons of free stuff, because I consider it research in my area of expertise. I want to look at what other service professionals are doing. What types of content are they using to generate leads? What’s their call to action at the end of the lead generation piece? Is the piece…

    Giselle

    January 9, 2024
    Strategic Sensemaking
    articles, blog posts, David Newman, gifts, marketing manifesto, referrals, service, speaking, valuable content, who do you serve
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