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My Branding Story
The “One-to-One Marketing Era,” coined by Don Peppers and Martha Rogers in their 1993 book The One to One Future, marked a shift from mass marketing to personalized customer engagement. It emphasized building lasting relationships through individual interactions and tailored experiences. One-to-one marketing, when practiced properly, increased customer value by focusing on personalization. It required…
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Turn words into work
When he was in second grade, Harry Truman came down with a rare bacterial infection that paralyzed his arms and legs. The boy who could hardly stand to be indoors was suddenly and helplessly bedridden. “That’s when he started reading,” Truman’s sister recalled. “He couldn’t do anything else.” He read so much that when, miraculously…
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How You Work may be Working Against You
In my column today I want to look at how we work through the lens of productivity and that of procrastination. While procrastinators are well aware that this habit is working against them, those of us who are busy all the time and seemingly productive may not see their way of working as working against…
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What Are You Going to Do With the Chances You Have Left?
If you had the resources to accomplish something great in the world, what would you do? I came across that question in a Strategy and Business article with a title that sucked me in: 40 Chances to Realize Your Goals by Susan Cramm, leadership coach and author. Goal setting and goal achieving have always been…
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Be Fascinated By The Differences Not Troubled
Takes all types to make up the world. So I’ve been told by my mom, my grandmother, friends, and teachers. We all understand this on some level but because we are generally insular – ignorant of or sometimes uninterested in cultures, ideas, or peoples outside of our own experiences and world view, we tend not to…
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Starting Off With Nothing….
We started off with nothing so we used that… Diane Latiker, Founder and Present of Kids Off the Block Inc. When we’re asked to take an inventory – whether it’s financial, spiritual, emotional…if we’re feeling particularly beaten down…we usually mouth, either silently or to others – that we have NOTHING. I’ve come to understand that…
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You are Capable
We all need to be reminded that once we activate our creative power we can follow through on any plan, idea or purpose. We need to stop the insane thinking that keeps us constantly looking for more information, wasting countless hours scouring the Internet. Like Audrey in Little Shop of Horrors “Feed me! Feed me!…
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Throw Open the Prison Door & Liberate the Captive!
Freedom is coming to a body near you! Could be today – it’s up to you! It often starts with a spark – an idea – a BIG dream. A day goes by…still excited “This is good…this is going to be so frickin’ good” you say to yourself. You smile. And then you share the…
Clarity BEFORE Execution. Structure BEFORE Speed
When the stakes are high, DON’T MOVE without CLARITY
You don’t need to move faster.
You need to reduce unnecessary risk.
When your decision affects income, reputation, or stability,
pause with structure before you act.
Giselle Hudson | Business Diagnostic Specialist | Clarity before high-stakes decisions 