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Are You Building Your Business/Life Around the Wrong Story?
There is a difference between noticing what is broken and building a life around brokenness. I have been thinking about that distinction quite a bit lately because I am realizing how easy it is, especially when you are observant, perceptive, analytical, and deeply aware of patterns, to become someone who spends more time diagnosing reality…
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My Branding Story
The “One-to-One Marketing Era,” coined by Don Peppers and Martha Rogers in their 1993 book The One to One Future, marked a shift from mass marketing to personalized customer engagement. It emphasized building lasting relationships through individual interactions and tailored experiences. One-to-one marketing, when practiced properly, increased customer value by focusing on personalization. It required…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 