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Decide, then Do
Today’s Strategic Alignment Journal post in two sentences: Many of us treat how we feel about a choice as evidence of whether we made the right one. But our feelings can come and go while we continue to act according to what we have already decided. Tomorrow morning, you probably won’t feel like engaging in…
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As Practitioners, We Often Need What We Sell
Today’s Strategic Alignment Journal post in two sentences Practitioners are often drawn to work that meets a need they understand from the inside. Needing another person to help us apply our own tools doesn’t weaken our expertise; it may deepen our understanding of why those tools matter. I recently reorganised a list of people I…
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Are You Building Your Business/Life Around the Wrong Story?
There is a difference between noticing what is broken and building a life around brokenness. I have been thinking about that distinction quite a bit lately because I am realizing how easy it is, especially when you are observant, perceptive, analytical, and deeply aware of patterns, to become someone who spends more time diagnosing reality…
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My Branding Story
The “One-to-One Marketing Era,” coined by Don Peppers and Martha Rogers in their 1993 book The One to One Future, marked a shift from mass marketing to personalized customer engagement. It emphasized building lasting relationships through individual interactions and tailored experiences. One-to-one marketing, when practiced properly, increased customer value by focusing on personalization. It required…
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