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Doing what you love should work
For a long time, I thought I had to choose. Sound familiar? It’s the lie we’re programmed to believe. The Matrix version of business that says joy and money don’t mix. That meaning and prosperity are somehow mutually exclusive. That being of service means being broke — and that building wealth means selling your soul.…
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Free must always be perceived as valuable to your customers
I say “yes” to tons of free stuff, because I consider it research in my area of expertise. I want to look at what other service professionals are doing. What types of content are they using to generate leads? What’s their call to action at the end of the lead generation piece? Is the piece…
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How can you build a thriving, profitable business by giving first?
I’m sure you’re no different: you hate to sell. Perhaps you’re in the minority and love it, but I am yet to meet a business owner who told me that they love sales. However it’s necessary. It is the only source of funds. Nothing happens unless you sell something. Yet sales and marketing never get…
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How do you apply what you know in service of work that brings you joy?
Early programming has us all running a race which, when you are able to cover enough runway and look behind you, you wonder if any of it made sense? I remember telling my goddaughter that she shouldn’t stress out too much when picking O’Level subjects. Now the stress of choosing starts as early as S.E.A!…
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Trust your unique expertise – you have everything you need
Feeling that we need more – more education, more information, more time, more money, more training, more experience – is a lie we tell ourselves to stay stuck because, believe it or not, this is a comfortable spot. It’s what we know. What we don’t know is what’s scary to us so we never venture…
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Why do we Overestimate Our Competence and How is this Affecting Our Performance?
This week I visited a popular Chinese restaurant for an early dinner with my best friend. Got to the restaurant around quarter to five with a book, because I knew I’d have at least a 15 minute wait. There was no one in the restaurant when I got there. I sat at a table just…
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Only Ask the Question if you REALLY are Ready for the Answer…
Just had an interesting exchange with a security guard in Port of Spain. I parked adjacent to this building, let into the lot by someone who was on their way out. Only after did I realize that people parking on this side would have remote controls for the gate. As I was leaving I walked…
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Are you tired of starting from Zero every month?
Why does building business momentum seem so elusive? Do you feel at times as if you are wading through a vat of molasses or as in young people speak – “yuh sticking?” Many business owners could well attest to peaks and troughs in their business but I am describing not even feast or famine but…
Clarity BEFORE Execution. Structure BEFORE Speed
High-stakes decisions deserve disciplined thinking
You don’t need to move faster.
You need to reduce unnecessary risk.
When your decision affects income, reputation, or stability,
pause with structure before you act.
Giselle Hudson | Pre-Decision Advisory for Leaders Under Pressure 