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Clarity BEFORE Execution. Structure BEFORE Speed

If you could better understand one thing about your business right now….

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Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions
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Most costly decisions begin with
an inaccurate understanding of the situation.

I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.

Category: Strategic Sensemaking

  • insta-success is clouding your vision

    Last night I watched a four part series on Amazon Prime called LulaRich. It chronicles the unraveling of LuLaRoe. Known for their buttery soft leggings, the infamous multi-level marketing company went viral promising young mothers a work-from-home salvation. LuLaRoe’s eccentric founders recruited an astonishing army of independent retailers to peddle its increasingly bizarre and defective…

    Giselle

    September 23, 2021
    Strategic Sensemaking
    amazon pride, documentary, follow your gut, success track
  • where are you selling yourself short?

    You may have been brushing over this question for a long time. Even if you haven’t put it into words to form the question, you have had a feeling…a knowing…that all is not right in your world. On the outside, you look OK and feel OK but you know that you are not OK. You…

    Giselle

    September 22, 2021
    Strategic Sensemaking
    destiny, invest, invest in yourself, investing, personal growth, purpose, sales, self doubt, selling, stop selling yourself short
  • What vaccine sceptics and potential buyers have in common

    Business owners have always been frustrated with potential clients. Why can’t they just see, or hear our advertisement, pick up the phone, call us, and order? Oh if it were so simple! When we conduct focus groups, they tell us that “yes!” we will definitely be interested in this service, want to buy this product;…

    Giselle

    August 26, 2021
    Strategic Sensemaking
    buyer's journey, Covid 19, marketing, overpromising, potential clients, sceptics
  • When exactly will you feel successful?

    I, like many others, have been watching the Olympic games and with that, the advertisements that support me being able to view the games from the comfort of my home. There are advertisements for new cars, investment propositions and guidance on how to transact business online with ease. This got me thinking about goals. There…

    Giselle

    August 2, 2021
    Strategic Sensemaking
    depression, goal setting, goals, good health, mental health, mental wellness, process, results, success, successful, systems, wellbeing
  • Climbing one mountain always exposes another peak

    “Life is an uphill battle”, I’m sure is a phrase that you’ve heard or said yourself countless times. Life can feel tough at times. Like now. COVID 19 has changed everything. It seems that we are facing more challenges like never before. Just when it appears as if everything is under control – less people…

    Giselle

    July 27, 2021
    Strategic Sensemaking
    change is constant, Covid 19, growth, mountain peaks, mountaineering, perfection, rock climbing
  • Tolerance despite differences

    We all wish that everyone could think like us. After all our point of view is sound. We know what we are talking about and…well…we are right. There is so much intolerance these days. As I read comments on posts I am amazed how rude and disrespectful some people are as they defend their rights…

    Giselle

    July 12, 2021
    Strategic Sensemaking
    beliefs, open-mindedness, the ability to agree to disagree, the art of tolerant compromise, tolerance, values
  • Our design is enduring

    We are all created with an indelible, highly personal pattern of innate giftedness and motivation. Arthur Miller calls it your Motivated Abilities Pattern or MAP, and it’s nothing that you learned. It’s something you were born with, the thing that makes you tick and determines your successes and failures. Arthur Miller Jr. laid the foundation…

    Giselle

    July 1, 2021
    Strategic Sensemaking
    Arthur Miller Jr., authenticity, engagement, MCODE, potential, SIMA
  • Relationship building cannot start with a hard sell

    Have you ever received a friend request on Facebook or someone wanting to connect on LinkedIn and then soon after you get a message asking you if you’re interested in a business idea or crypto currency or some other sales pitch to buy their premium offering. How does this make you feel? Think about who…

    Giselle

    June 30, 2021
    Strategic Sensemaking
    collecting email addresses, cotent, education, facebook, know, like, LinkedIn, opt-in, trust
  • When you think about marketing do you feel anxious?

    I realized this morning as I was starting a seven day focused marketing program, that instead of feeling happy that I was about to learn something new that might help me improve my results, what I was filled with were thoughts of “will this even work?” This was going to be a post about how…

    Giselle

    June 28, 2021
    Strategic Sensemaking
    Dr. Maria Nemeth, goals versus projects, metaphysical reality, physical reality, Trouble at the Border
  • How to extract value from EVERYTHING you read

    Many persons read good books, but say they do not get much good out of them. They do not realize that all any book or any lesson or course can do is to awaken them to their possibilities; to stimulate them to use their will power. You may teach a person from now until doom’s…

    Giselle

    June 24, 2021
    Strategic Sensemaking
    MCODE, Motivated abilities pattern, The power of concentration, the power of uniqueness, Theron Dumont
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