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What your hiring language reveals about what your organization is experiencing
I was looking at the language being used to hire for a role recently, and what stood out wasn’t the role itself, but the weight it was carrying. It read less like a role… and more like a collection of outcomes that haven’t yet found a clear home. This is something I’m seeing more often.…
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When Business Shifts…
The Caddis are Hatching In fly-fishing, when the caddis are hatching, it signals a very specific kind of moment. The river itself doesn’t suddenly look different to the untrained eye, but something has shifted beneath the surface and is now expressing itself above it. Insects begin to emerge in noticeable numbers, the fish respond almost…
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From Stagnation to Restoration
Stagnation and restoration can look deceptively similar from the outside. In both states, movement may slow. Output may dip. The visible signs of progress may not be dramatic. To the untrained eye — and sometimes to our own — they can feel indistinguishable. But internally, they are fundamentally different. Stagnation is not simply stillness. It…
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Principles of the Unreasonable: 7 Traits of Top Innovators
Innovation has always had a public relations problem. After something works, we romanticize it. We tell neat stories about visionary founders and breakthrough moments and pretend the path was logical all along. Yet while those same innovators were in the thick of trying to build something new, the world rarely called them brilliant. More often…
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What if we replaced Mission Statements with Oaths?
Mission statements are meant to foster commitment amongst employees and most companies have one. Except it is often viewed as window-dressing, seen as abstract, and often totally disconnected from the daily reality of the work. When these statements are created top-down without employee input, or when company actions contradict the stated values, they can lead…
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How to Find out what Actually Works
Excellence is not hustle-culture bullshit. It is not waking up at 4 AM to cold plunge and telling everyone about it. It is not a restrictive diet. It is not a chest-thumping act of look how great I am. It is not sacrificing your soul or bending the knee to make as much money as…
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The Story we tell Ourselves about why People say “yes” to our Marketing
I’ve noticed we have a habit of congratulating the wrong thing… especially in business. Someone says yes and we rush to credit the headline, the funnel, the positioning, the sly little hook we thought up in the shower. It feels good to imagine the yes was engineered, that we lined up the dominos just right…
Clarity BEFORE Execution. Structure BEFORE Speed
High-stakes decisions deserve disciplined thinking
You don’t need to move faster.
You need to reduce unnecessary risk.
When your decision affects income, reputation, or stability,
pause with structure before you act.
Giselle Hudson | Pre-Decision Advisory for Leaders Under Pressure 