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Thought Experiment: What if I Developed a Michelin for Business
We’re familiar with Michelin as an award — revered, feared, and respected in the culinary world. But before it was a badge of honour, it was a book. And before it was a book, it was a strategy. A Roadmap, Not a Rating The Michelin Guide was born in 1900 — not in a kitchen,…
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Being Vague WILL Kill your Business
Most of us don’t suffer from lack of talent. We suffer from a lack of focus. We say things like: “I just want to earn more money.”“I’m ready to grow my business.”“I want to attract better clients.” Sounds great. Except… how much more money? What kind of growth? Which clients? We leave the details fuzzy,…
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How many clients does your expertise-based service business need?
Many answering this might say “a lot!” We need a lot of clients for our expertise based service business. Getting clients is often viewed as a goal in and of itself. We need to get more clients. But more in the context of goal achievement is not very specific. To arrive at a number we…
Clarity BEFORE Execution. Structure BEFORE Speed
High-stakes decisions deserve disciplined thinking
You don’t need to move faster.
You need to reduce unnecessary risk.
When your decision affects income, reputation, or stability,
pause with structure before you act.
Giselle Hudson | Pre-Decision Advisory for Leaders Under Pressure 