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Clarity BEFORE Execution. Structure BEFORE Speed

When the stakes are high, DON’T MOVE without CLARITY

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Giselle Hudson | Business Diagnostic Specialist | Clarity before high-stakes decisions
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You don’t need to move faster.
You need to reduce unnecessary risk.

When your decision affects income, reputation, or stability,
pause with structure before you act.

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Tag: marketing

  • How will you share your wisdom today?

    An Instagram post from Chris Do sparked my interest to research Director Quentin Tarantino. Chris said: I saw a quote by @tarantinoxx that said “I’m making movies for me. Everybody else is invited.” Such a powerful concept from a truly unique voice in cinema. Then he went on to ask: Who are you making content for? In the endless…

    Giselle

    January 12, 2024
    Alignment
    book-reviews, Chris Do, content, David C. Baker, film, insight, knowledge, marketing, movies, Quentin Tarantino, reviews, sharing wisdom, success, wisdom
  • If you optimize your habits around this, you’re off to a winning start

    In my last post I talked about taking action. Nothing happens unless you move. However action itself needs to be qualified. You know all too well, you can be very busy, every day, and still find that at the end of a given period, you are no where closer to what you said you wanted…

    Giselle

    September 1, 2023
    Alignment
    Austin L Church, consistent marketing, David Cain, Ed Gandia, feast and famine cycle, goals, LinkedIn, marketing, marketing platform, Raptitude blog, results, The morning marketing habit
  • If you don’t master this one skill…you’re toast!

    I am currently reading and watching several films about Leonardo Da Vinci. In his book – How to Think Like Leonardo Da Vinci, Michael J. Gelb says “he serves as a global archetype for human potential, giving us intimations of what we ourselves may be capable of doing. To some degree, we all have some…

    Giselle

    February 1, 2023
    Alignment
    authenticity, being unique, earn what you're worth, human potential, Leonardo Da Vinci, marketing
  • How do you decide what to focus on to improve your sales?

    Where should you focus? Where should you put your energy and effort? How do you know that this is what you should do? It all starts with the diagnosis. If the diagnosis is off, then the solutions, the prescriptions won’t work. Yet we often skip diagnosis to get to solutions because we want results fast.…

    Giselle

    February 21, 2022
    Alignment
    channels, clinical marketing, Content Marketing, customized checklists, diagnosis, differential diagnosis, due diligence, fixing problems, focus, market, marketing, media, message, problems, sales, selling
  • What vaccine sceptics and potential buyers have in common

    Business owners have always been frustrated with potential clients. Why can’t they just see, or hear our advertisement, pick up the phone, call us, and order? Oh if it were so simple! When we conduct focus groups, they tell us that “yes!” we will definitely be interested in this service, want to buy this product;…

    Giselle

    August 26, 2021
    Alignment
    buyer's journey, Covid 19, marketing, overpromising, potential clients, sceptics
  • How do you choose a teacher or coach?

    Most of us who train never believed it possible to do the things we now do. But we trusted the teacher who told us we could do it if we would just try. And the teacher was right. jennifer lawler In July of 2011 Seth Godin wrote a piece called the arrogance of willful ignorance.…

    Giselle

    May 28, 2021
    Alignment
    advertising, curriculum marketing, education based marketing, Lester Wunderman, marketing, selling, Seth Godin, trust
  • Putting words to what you do

    I was reading a report this week by Rachel Allen, owner of Bolt from the Blue Copywriting and I’m so happy that I took the time to read it in its entirety. Rachel shared some truly significant golden nuggets but the two things that impacted me the most sums up the work I do as…

    Giselle

    February 3, 2021
    Alignment
    action, Bolt from Blue Copywriting, copywriting, getting results, marketing, marketing message, process, procrastination, Rachel Allen, words, your unique approach
  • Make your ‘Mess’ your Marketing Message

    Born in the mid sixties I grew up hearing about soul “The brother’s got soul!” “Be careful not to sell your soul” “Have you saved your soul?” and in the early seventies we welcomed the ‘Soul Train’. When we say people have “soul” I guess we think that somehow their lives have a deeper meaning.…

    Giselle

    September 30, 2010
    Alignment
    authenticiy, being a light, Drayton Bird, marketing, movement marketing movie, storytelling, Suzanne Evans
  • Get your business abuzz with a buzz piece

    Any business owner, who has had more than ten minutes of conversation with me, knows that I usually suggest they create a special report or something free and dowloadable on their Web sites so customers can give their name and email in exchange for this information. Surprisingly no one has taken my advice. I have…

    Giselle

    September 2, 2010
    Alignment
    advertising, buzz piece, freelancers, marketing, promotion, solo professionals, special reports, writing
  • “Oh so you’re freelancing…”

    When I first decided that I would go into business for myself I started off handling print projects for clients. It was a natural progression as my last job was with a print company – and I knew print well. Then I expanded and started providing solutions for marketing and advertising. I also provided in…

    Giselle

    August 30, 2010
    Alignment
    advertising, freelancing, International Freelancers Day, jobs, marketing, MBA, print production, The Wealthy Freelancer
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