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How to Know the Difference Between Growing your Business and Scaling it
On Wednesday November 12th, I attended the inaugural Scalerator Association of Trinidad & Tobago live Zoom session: From Seed to Scale: The Role of Capital, Customers & Community in Scaling. It wasn’t another “entrepreneurs talk and share how they’d reached to the top”…instead everyone on the panel felt real and accessible, running businesses right here…
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It Isn’t About Being Perfect -It’s About Being Perfectly You
For most of my life, I thought excellence meant perfection. If I could just get it right – the timing, the copy, the offer, the tone, the framework, the output, the guarantee – then things would fall into place. Clients would say yes. Partners would stay. The world would clap and I’d finally be seen…
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When Love Becomes a Business Strategy
In 2002, long before empathy and authenticity became boardroom buzzwords, Tim Sanders wrote a small but subversive book called Love Is the Killer App: How to Win Business and Influence Friends. His thesis was radical for its time: Love is the selfless promotion of the growth of the other. He called people who practiced this…
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You Can’t Deliver Meaning When You’re Chasing Attention
There’s a dangerous shift happening in how we create, speak, and show up.It’s subtle — almost noble at first. We call it “building visibility.” We say we’re “being consistent.” But if you peel back the layers, most of us are really just trying to be seen — at any cost. We’ve mistaken attention for connection.…
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How to Stop Feeling Misunderstood: The Deep Person’s Guide to Belonging
There are people walking through life with a depth they didn’t choose — a kind of emotional and energetic gravity that pulls truth out of silence, clarity out of chaos, vulnerability out of hiding. These are the deep ones. And while that depth is often a gift, it can feel like something else entirely: Why?…
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So What Exactly Do You Do?
A few months ago, someone asked me what I do. And I stumbled. Not because I didn’t know — but because I hadn’t yet found the language to describe it. At the time, I was mid-evolution. Testing ideas. Refining frameworks. Delivering results that didn’t always show up neatly. Some clients said they felt clearer. Lighter.…
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How the Economy Profits from your Struggle
There is an old banker’s joke which states that the bicycle is “a slow death for the economy.” And worst of all? Cyclists stay healthy, making no contribution to the cholesterol-industrial complex — which means they don’t “stimulate” the economy through sickness. We live in a world where: Meanwhile: And so — what’s bad for…
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Bad Reviews Won’t Kill Your Business, But This One Thing Will
This week, Kim Kardashian’s new legal drama, All’s Fair — was slammed by critics, panned by viewers, and memed into oblivion just days after launch. That shared cringe when someone we “know” — even through a screen — stumbles publicly. It’s not the bad reviews that make us uncomfortable. It’s what they reveal we’re afraid…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 