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Clarity BEFORE Execution. Structure BEFORE Speed

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Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions
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Most costly decisions begin with
an inaccurate understanding of the situation.

I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.

Author: Giselle

  • Do I REALLY want to do this?

    From Christmas day 1994 – my official resignation date, I have quit several times but never left my self-employed gig. Yet despite all those years and supposed learnings, sometimes I actually believe the shit my brain is throwing at me. As a problem solver, my knee jerk response is to analyze what’s going on (wrong),…

    Giselle

    July 28, 2025
    Strategic Sensemaking
    attachment, comfort zone, fear, impostor syndrome, integrity, James Wedmore, mental models, motivation, overthinking, people pleasing, perfectionism, problem solving, self sabotage, success, victim mentality
  • From Future Chasing to Joyful Living

    I only recently subscribed to Scott D. Clary’s newsletter. Like everything online, I really can’t remember HOW I came across his newsletter but I’m glad I did. His newsletter arrives on a Sunday, promising that you start your week with wisdom from the most successful people on the planet. Strategies, breakthrough habits, and powerful mindset…

    Giselle

    July 27, 2025
    ⚙️ Sensemaking in organizations, 🧠 Zone of Genius, Strategic Sensemaking
    habits, leadership, mindset, newsletter, performance, Scott D. Clary, strategy, success, the power of now, wisdom
  • Review & Renew

    I’ll be honest—I haven’t done this consistently. But every time I do, it helps. We put so much energy into setting goals, crafting the perfect plan, and trying to follow through. But how often do we pause to review? To check in? To clear the slate and renew? I’m becoming less and less interested in…

    Giselle

    July 26, 2025
    Strategic Sensemaking
    consistent action, frameworks, goals, review & renew, strategic alignment, weekly review
  • We Cannot Keep Teaching and Running Businesses Based on Old Ideas

    At some point, we have to stop pretending that what worked in 1970—or even 2000—is still fit for purpose today. And yet, here we are. Still teaching economics as if the world runs on tidy models and perfectly rational people. Still running businesses like short-term profit is the only thing worth measuring. Still managing teams…

    Giselle

    July 25, 2025
    ⚙️ Sensemaking in organizations, 🔄 Client Systems, Strategic Sensemaking
    business, business thinking, climate collapse, economic systems, economics, education, financial times, Ha-Joon Chang, human resources, John Kay, philosophy, political instability, politics, profit, teaching business, teaching economics
  • How to Reverse Engineer your Perfect Customer Profile

    If you’re a service provider struggling to define your perfect customer—don’t start with demographics. Start with YOU and how you’re wired to deliver value. I use two tools to get radically clear on this: Both give you deep insight into why you do what you do, how you work best, and what others can consistently…

    Giselle

    July 24, 2025
    ⚙️ Sensemaking in organizations, 🔄 Client Systems, Strategic Sensemaking
    attracting clients, business, client attraction, find your why, integrity, legacy coach, marketing, MCODE, motivations, perfect clients, service professionals, simon sinek, solo professionals, strategy, trust, values, vision, Why Institute
  • Never lose your student mindset

    If I had the opportunity to start over, as in from primary, through secondary and then on to university, I’d be a much better student. I wouldn’t waste time complaining about things I can’t control – like teachers’ personalities, and homework and I’d focus more on learning and being more curious about subjects, even those…

    Giselle

    July 23, 2025
    ⚙️ Sensemaking in organizations, 🧠 Zone of Genius, Strategic Sensemaking
    ai, big vision, economic uncertainty, experience, expertise, growth, growth-mindset, knowledge, learning, mastery, mindset, opportunity, personal development, personal growth, personal-development, self-improvement, skills, student, talent
  • The “In Between”: The Part Most Owners and Leaders Take for Granted

    One of my friends recently shared her frustration. She’s one of the people who actually moves the needle. The one who anticipates problems before they happen. Who simplifies the complex. Who makes hard things look effortless. And because she’s that good, she often gets lumped into a blanket “thanks to everyone” message that feels like…

    Giselle

    July 22, 2025
    ⚙️ Sensemaking in organizations, 🧠 Zone of Genius, Strategic Sensemaking
    disengagement, excellence vs purpose, expertise, people-performance, people-potential, recognition
  • Possibility, Profits, and the People You Choose to Bet On

    Some people don’t need to be “taught possibility”; they walk into rooms wired for it. They are possibility thinkers. They see the possibilities and immediately begin asking “what if” questions. They are energized by ambiguity and focused on impact. Karrie Sullivan recently posted that “Art of the Possible” sessions are a waste of time. If…

    Giselle

    July 21, 2025
    ⚙️ Sensemaking in organizations, 🧠 Zone of Genius, Strategic Sensemaking
    Competence, consulting, creativity, Dan Kennedy, innovation, Karrie Sullivan, loyalty, performance, possibility, potential, profit, The AI Whisperer, The Hudson Alignment Framework
  • Action will take you out of fear

    Fear has taken me out of acting on numerous occasions. The fear to speak up, share a truth, defend or hold fast to an unpopular position. They say the reverse is true – that action will take you out of fear. I don’t know that you ever outdistance fear, but taking action, forming supportive habits,…

    Giselle

    July 20, 2025
    Strategic Sensemaking
    alice in wonderland, challenges, creativity, fear, goals, imagination, lewis carroll, solutions, vision
  • Ready to Scale? The One Question Every Business Owner and Executive Leader Needs to Ask First

    I left the Edge Leadership session feeling grateful. So much wisdom was shared. Diverse perspectives. Hard-won insights. Useful reminders about how we lead, what leadership demands, and where our work needs to go next. There were a few questions after Vusi Thembekwayo’s keynote, and he responded like the coach that he is—with more questions. Questions…

    Giselle

    July 19, 2025
    ⚙️ Sensemaking in organizations, 🧠 Zone of Genius, Strategic Sensemaking
    Alignment, Bob Lutz, business, business performance, clarify before you amplify, coaching questions, customer knowledge, Earl Nightingale, Edge Leadership, frameworks, General Motors, leadership, metrics, people-potential, personal growth, personal-development, profits, questions, roles, self-improvement, strategic clarity, strategy, systems, Vusi Thembekwayo
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