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Trust is a Process, not a Pitch
One of the many distortions inside organizations under pressure is the way trust gets compressed into a moment. Somewhere along the way, leaders begin to believe that trust lives inside the sales conversation itself… inside the presentation, the proposal, the pitch. If the story is compelling enough, if the value is articulated clearly enough, if…
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Before you think “SELL” – think – “Start a Conversation”
I have often said to people that my job is primarily a sales job. If I don’t sell, I don’t eat. That is the unromantic truth of being self-employed for more than thirty years. And yet… despite all those years, I still lose my way sometimes. I lose it when I start focusing too hard…
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Operation “Get 10” for Start-Ups & Entrepreneurs
If you’ve had dreams of running a high-profit, high-impact business but still feel that you’re a struggling start-up, this is the piece that’s missing. There is a lot of information out there about product-marketing fit, strategic planning, systems creation, process documentation, content marketing, social media effectiveness as well as the business building essentials – budgeting,…
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How can you build a thriving, profitable business by giving first?
I’m sure you’re no different: you hate to sell. Perhaps you’re in the minority and love it, but I am yet to meet a business owner who told me that they love sales. However it’s necessary. It is the only source of funds. Nothing happens unless you sell something. Yet sales and marketing never get…
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hold on tightly to your dreams – they are your dreams for a reason
When I first read Napoleon Hill’s Think and Grow Rich, the world was infinitely quieter. There was no social media and not everyone had access to or could bear staying “on” line long because of the speed. Still the percentages stay roughly the same between those who succeed on their terms and those who don’t.…
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where are you selling yourself short?
You may have been brushing over this question for a long time. Even if you haven’t put it into words to form the question, you have had a feeling…a knowing…that all is not right in your world. On the outside, you look OK and feel OK but you know that you are not OK. You…
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How do you choose a teacher or coach?
Most of us who train never believed it possible to do the things we now do. But we trusted the teacher who told us we could do it if we would just try. And the teacher was right. jennifer lawler In July of 2011 Seth Godin wrote a piece called the arrogance of willful ignorance.…
Clarity BEFORE Execution. Structure BEFORE Speed
High-stakes decisions deserve disciplined thinking
You don’t need to move faster.
You need to reduce unnecessary risk.
When your decision affects income, reputation, or stability,
pause with structure before you act.
Giselle Hudson | Pre-Decision Advisory for Leaders Under Pressure 