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When Love Becomes a Business Strategy
In 2002, long before empathy and authenticity became boardroom buzzwords, Tim Sanders wrote a small but subversive book called Love Is the Killer App: How to Win Business and Influence Friends. His thesis was radical for its time: Love is the selfless promotion of the growth of the other. He called people who practiced this…
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What Prevents Culture from Quietly Decaying?
A dying culture invariably exhibits personal rudeness. Bad manners. Lack of consideration for others in minor matters… A loss of politeness, of gentle manners, is more significant than is a riot. ROBERTH HEINLEIN When Robert wrote this, I don’t think he was romanticizing politeness for politeness’ sake. He was describing something much more insidious —…
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Can your rely on your business for support?
We start businesses with a dream: freedom, flexibility, fulfillment. But too often, the reality feels very different. Instead of support, the business becomes something we carry — on our shoulders, in our heads, in our nervous systems. And when you’re carrying it, it will feel heavy. It will weigh you down. It’s not that we’re…
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The Referral Process Starts Way Before the Client Buys Anything
Most people think referrals are the cherry on top of a great client experience — something you ask for once the deal is done and the client is satisfied. But referrals don’t begin after the sale. They begin way before the client buys anything — in the very first moments of getting to know you.…
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How to Achieve the Sweet Spot between People & Process
It was Dr. W. Edwards Deming who famously said this: A bad system will beat a good person every time. He’s right. If your workflows are clunky, your tools outdated, your decision-making slow, and your culture misaligned — even your top talent will eventually burn out or disengage. In most organizations, 94% of results come…
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Why My Approach Sidesteps the Pitfalls That Sink Transformations
When I walk into a business that’s about to make a big shift, I’m not thinking about pretty organizational charts nor catchy slogans. I’m thinking about the human and structural realities that will make or break what’s about to happen. Too many transformations fail — not because people weren’t working hard, but because no one…
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What Opal Lee Teaches Us About Legacy, Leverage, and Strategic Attraction
On June 17, 2021, President Joe Biden signed the Juneteenth National Independence Day Act into law, making June 19 a federal holiday. Cameras flashed, pens clicked, and history was made. But here’s the truth: that day wasn’t just about legislation. It was about a woman named Opal Lee—and her decades-long commitment to a vision that…
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The Age of Arrogance is Over
The age of arrogance of the management consultant is over now. – Nick Studer, CEO, Oliver Wyman For the past two decades, most of what passed for “consulting” was really just expensive guessing, wrapped in jargon, justified by pedigree and protected by legacy. Today, AI is producing what once took a month and a full…
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How to Reverse-Engineer & Improve your Strategy
I joined a reading circle recently. The goal is simple – read 10 to 12 pages daily. You decide on the book. Perhaps members will fall in love with reading again or be motivated to finish that book they started or have been meaning to read forever. My choice is a book that I read…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 